Before you start creating your client’s banners, you need to understand who he is targeting and what he wants to achieve with his banners. Objectives may include the following: Generate brand awareness; product awareness; increased traffic to the website; generate leads; make a sale; register for an event
The audience the client wants to target is just as important as its goal. If you can understand their audience, you will be able to create ads that resonate with them. You will find below two ads from IT companies in the same market but targeting a different clientele.
Customization and localization
75% of consumers Tell them that they are frustrated when a company offers them content, such as advertisements, that are not adapted to their interests, whereas marketers who use personalization rate an average of 19% sales.
Personalization and localization are essential for creating successful banners. With the average consumer consuming thousands of ads a day anything that does not affect their interests will be ignored.
There are two things to consider for exhibition display when choosing the right colors for your customer’s banners: brand colors and color psychology.
Brand Colors: These are the colors used by your customers on their website, logo and other marketing materials.
Psychology of colors: it is the effect that certain colors have on our mind; It has been proven that different colors evoke various emotions in the human brain.
For example, stickers printing the green color is known to relax and is often the color used to indicate an ecological approach. This psychology of colors has been fully used by Nature Box who uses green as the main color of its advertising.
Blue Apron is another brand of food that promotes healthy eating, with one of its USPs being that there is no food left. However, unlike Nature Box, they tend to focus more on the colors of their brand (blue) than on color psychology.
Sticking to their brand colors, Blue Apron is always able to convey the message of a healthy diet using relevant images.
Argos, whose brand colors are red and white, also plaster their fitness-related advertising with the color green to better understand their health message.
Brand colors or color psychology?
There is no right or wrong answer. Examine your customer’s past ads and view the colors and images used to keep your brand consistent across platforms.
This should also be discussed before the job starts so that you know the settings you can use.
Words and images
Words and images go hand in hand. The image should still focus on the text and the text should further emphasize the image. During the communication phase of your project, ask your client what words he would like or would not like to mention in his ads. Some brands want to keep their status difficult to obtain and their luxury and avoid using words such as a discount, free, sale or backup. Some may not want you to use cartoon graphics or some animation effects, as this may damage their tape.